What is the highest value for any business? Definitely, customers. It’s impossible to exist without people or entities that buy your products and/or services. From the largest governmental finance organizations to tiniest local bookstores, businesses rely on demand. That’s why it’s a viable strategy to dedicate significant resources to making your clients satisfied, at least. So, what about a powerful software solution for this task.
Customer relations management is a god of modern business models. Focus on end users is required if you want to grow the audience and, most importantly, retain existing clients. Sometimes, it’s possible to handle customer-centric tasks without dedicated applications. However, as the number of users grows, it becomes difficult to remember everything. Here, CRM solutions enter the game. Let’s talk about them.
General Approaches to Software Development
The first thing we want to cover isn’t about CRM, surprisingly. It’s important to understand the following insights to find the best solution for your company.
Software universe features two major development methodologies. According to the first one, you can get an app quickly and with relatively low upfront expenses. However, this product will feature only traditional functions without customization options. Alternatively, you can get a bespoke system, for instance, through custom CRM development services. It may be costlier but will come with totally unique functions tailored to your business.
Let’s look at these approaches in more detail.
This category is based on the so-called best practices – ideas, methods, and tools widely used in the professional community. Let’s say, a live chat is highly desired for any sales team because it allows interacting with clients in real time. Similarly, best practices may relate to the development itself and include regular testing or creating an MVP, for example.
Out-of-the-box solutions are budget-friendly in the short term, available from dozens of companies, and feature quick delivery. But they lack business-specific functionality and customization. Plus, extra services will come for an extra cost. Potential scalability issues lead to expenses’ soaring or even tech problems.
In a nutshell, if your brand doesn’t need now or won’t need later any extra features, choose prepackaged products. Otherwise, read on!
Unlike, ready-made software, this category includes exclusive programs only. According to the main idea, each app is designed for one customer and can’t be resold to other businesses. The methodology features constant communication and ongoing discussion of your brand’s requirements and objectives that define the final look of custom applications.
This approach is amazing for teams that have special tasks. If you can’t find a suitable out-of-the-box tool, consider getting a custom one. It will be fully tailored to your wishes. Despite somewhat higher initial prices, bespoke solutions are much more cost-efficient in the long term. And, obviously, they provide a perfect market advantage as only you have them.
Custom CRM Development Services and Applications
Now, let’s talk more about the custom approach. We’re sure that these apps are better for entrepreneurs because of higher competitiveness and perfect compliance with the business requirements. But begin with two facts about CRM app development.
Gartner reveals that the CRM market is the largest and the fastest growing sector of enterprise applications development. In 2018, it was accounted for $48.2 billion – almost a quarter of the total $193 billion enterprise software market. Moreover, Grand View Research reports that CRM industry will exceed $80 billion by 2025. It’s difficult to predict the exact share of custom products. Although, the industry will grow and make programs more professional and powerful.
Further, we want to give some insights into the development and usage of custom CRM software. We will evaluate the benefits and explore major functional categories.
Types of CRM Software
To build CRM from scratch (PHP, Python, Java, and other technologies are available in this case), you should be aware of the available types. Of course, when you order a custom product, it’s easy to get whatever you want. But the solution should be based on a predefined basement. It includes scope, complexity, and approximate features.
There are three major CRM types:
- Operational. Focuses on sales, marketing, and customer interaction. Brings automation features and modules like a lead management tool, sales pipeline, and helpdesks.
- Analytical. Gathers data from a number of sources and entry points. Delivers real-time statistical info, report, and insights for better planning.
- Collaborative. Enables data sharing via collective chats and boards. Helps to improve communication inside the company, as well as employees and clients.
When it comes to custom devs, they can combine three types for you.
As well, remember about pure tech differences. For instance, the chosen CRM can be distributed via the cloud so it will be a SaaS type. Otherwise, it can be deployed on your in-house server.
Each type may include specific modules – smaller apps or their parts that serve for one goal or business process. Depending on the brand’s goals, size, and industry, you should choose different options to reach the best productivity. Overall, there are a few must-have points that must be presented in each CRM app. For instance, every business should be able to manage tasks and contacts, set notifications, use calendars, and generate plain reports using one platform.
When it comes to modules, the most popular and useful ones are as follows:
- Communications. Keeps all the data about customer(s), including the accurate interaction history. It grants quick and simple access to key info for related managers.
- Email marketing. Supports automated email newsletters with handy filters by age, social group, and so on. Also stores communication history.
- File sharing. Not limited by customer-oriented data, this module keeps all the company’s files in one place, e.g. in the cloud. Enables powerful collaboration, too.
- Invoicing. If you sell products or services, add this module to track invoices, statuses, and payments. It can be synchronized with other accounting tools.
- Mobile platform. A great solution for teams that work on-the-go and want to interact with clients seamlessly. You can create an app or adapt a web version.
- Pipeline. Again, a convenient tool for salesmen. It allows to see all stages and accurately track the entire customer’s journey.
- Reporting. The best module for analytics and insights. Reports collect everything about your business and clients and add some visualization.
- Social media. Third-party integrations are cool when you need to expand the brand’s presence and attract more users. Don’t hesitate to use social networks.
Apart from the aforementioned functions, there’s a bunch of advanced modules from custom CRM development services. They aren’t required for all CRM users but may change the game if you need something exclusive for customers. Say, large enterprises may be interested in elaborate integrations with internal or external software. Businesses that rely on telephony should opt for call management. A lot of modern teams integrate chat bots either with real operators or AI-based systems.
Defining Benefits of CRM Apps
CRM app development is pretty useful for all brands because it boosts the customers’ loyalty and leads to higher revenue. But how the systems can help exactly? Let’s find out why CRM apps are good:
- Analyze and improve the business thanks to reports.
- Deliver tailored offerings for each client.
- Forecast future sales to optimize processes.
- Manage and access data stored in one place.
- Remember all interaction histories.
- Scale the entire company upon growing.
- Segment customers for higher personalization.
- Track tasks and set reminders for workers.
Moreover, custom CRM software is even better. It tailors to your needs, supports great scalability, and allows to reinvent business processes. From a simple platform, any brand can develop more complex ERP application to meet new strategic requirements.
Ways to Build CRM from Scratch: PHP, Python, Java, and Others
Skilled devs who want to create own CRM platform without purchasing ready or even custom products should know the pros and cons of each language. Instead, businessmen and product owners often don’t have enough time to study the development process. Thus, it’ll be a good idea to cooperate with custom teams. However, to understand what they offer and why you should choose one or another tool, you want to know a bit more about them:
- Java. Good scalability, platform-independence, high popularity.
- Node.js. Suits server and web apps, real-time usage, and different platforms.
- PHP. Various integrations, a lot of ready examples, familiar tools.
- Python. Time-proven efficiency, suits enterprise-level tasks, popularity.
- .NET. Good if you like Microsoft Dynamics CRM, has a few unique features.
Generally, we’d suggest not to worry about tech stuff. Usually, developers are experienced enough to find the best language and/or framework for your project. It’s better to define requirements and deliver them to your partners so they can design exactly what you need.
CRM Application Development Services and Companies
Moving to tech cooperation with developers, we should note that there are two options. On the one hand, vendors of turnkey solutions sell similar copies to all clients. Contrariwise, custom firms build CRM from scratch. PHP, Python or any other language – you can discuss and change the tech basement, as well as features, deployment types, further services, etc.
In the already mentioned report, Gartner lists top five CRM development services: Salesforce, SAP, Oracle, Adobe, and Microsoft. Together, they control more than 40% of the whole industry. And they develop out-of-the-box apps only. Hence, if you want to get a custom product, consider other approaches.
For instance, you can cooperate with a custom dev team like our one. In Diceus, we create apps, customize existing solutions, re-engineer legacy platforms, implement software, update it, and support in-house users and customers, analyze businesses, and deliver market insights. You aren’t limited when it comes to software features. Still, we suggest thinking about the desired functions beforehand, planning the usage, and choosing the deployment type. Thus, we will be able to create the app of your dream just on time, without delays and extra costs.
For the final part, we’ve gathered the most popular user questions and concerns. If you don’t want to reread the article, just move through this section to find key answers.
What Does CRM Stand For?
It’s customer relations management – a strategy and software systems focused on the satisfaction of clients and perfect interaction with them.
How to Get Your Own CRM Solution?
You can create it on your own using the company’s IT branch or purchase from vendors. There are out-of-the-box apps similar to all buyers and unique custom products.
What Are CRM Development Services?
The big industry that involves developers who create CRM systems for users. Mostly, these services are provided by custom teams that create new or customize existing software.
How Much Does CRM App Development Cost?
Approximately, it costs from $100,000 to $150,000 in total to create a custom CRM app. It all depends on the number and complexity of features you want.
Where to Find a Reputable Dev Company?
You can start with Google and LinkedIn. Ask the industry professionals and colleagues, visit dedicated sites and/or meetings, read reviews, and check the company’s projects.
At the end of the day, a good CRM system can help your business to grow or save it from failure. Clients appreciate when a company treats them like real unique persons instead of a faceless crowd with money. CRM is more than the software. It begins as a strategy focused on user happiness and satisfaction. Then, applications just help you to reach the goals using modern digital tools.
Start with defining your objectives so you will be able to purchase relevant software. And feel free to ask us to help if you feel confused.