About the role

We are seeking a highly experienced and strategic Business Development Manager to drive the growth and adoption of our software products, with a strong focus on the insurance domain, across the UK and European markets. The ideal candidate has deep expertise in working with banks, insurance companies, and other financial institutions, along with a strong background in product-led and solution-based sales (SaaS / licensed software).
This role requires a strategic mindset, strong commercial acumen, and an easy-going, relationship-driven personality, with a readiness to travel extensively to meet clients, prospects, and partners.

Responsibilities

  • Product Growth Strategy
    Design and execute a comprehensive business development strategy for promoting and scaling software products in the insurance domain across the UK and Europe. Define target customer segments, value propositions, and go-to-market approaches.
  • Market & Customer Research
    Analyze market trends, competitors, and regulatory environments within the insurance sector. Identify customer pain points and translate them into clear product positioning and sales opportunities.
  • Client Engagement & Travel
    Represent the company at insurance-focused industry events, conferences, and partner meetings across the UK and Europe. Conduct on-site and remote meetings to nurture relationships with prospects, clients, and strategic partners.
  • Commercial Proposals & Pricing
    Prepare and present compelling commercial proposals, including licensing, subscription, or usage-based pricing models. Collaborate with internal teams to tailor product offerings to client needs while maintaining scalability.
  • Client Engagement & Travel
    Represent the company at insurance-focused industry events, conferences, and partner meetings across the UK and Europe. Conduct on-site and remote meetings to nurture relationships with prospects, clients, and strategic partners.
  • Cross-functional Collaboration
    Work closely with Product, Marketing, and Delivery teams to align customer feedback with the product roadmap and go-to-market strategy. Navigate diverse personalities and cultural contexts, applying strong communication and psychological insight.

Requirements

  • 10+ years of experience in business development or enterprise sales within the financial services sector, working with banks, insurance companies, and other financial institutions.
  • Proven experience selling software products, SaaS, or platform solutions in B2B environments.
  • Demonstrable experience in selling software development or integration services under a T&M engagement model.
  • Strong understanding of product-based sales models (subscription, licensing, enterprise agreements).
  • Excellent negotiation and deal-closing skills with a consistent record of revenue growth.
  • Strategic and analytical mindset with the ability to define and execute go-to-market strategies.
  • Excellent English proficiency (C1—C2 level).
  • Strong interpersonal, presentation, and stakeholder management skills.
  • Proactive, hands-on, and innovative approach to business development.
  • Easy-going, adaptable personality with a genuine interest in frequent travel and relationship building.

We offer

  • Remote work;
  • Equipment for work;
  • Paid vacation;
  • Paid sick leaves;
  • Non-paid days off;
  • Professional Growth;
  • Allocated L&D Budget;
  • Free English lessons.