Case Study: Customer 360-Degree System for Bank

Project overview

Customer 360 is a sophisticated integrated software solution for displaying information about each client of the bank in the front bank system. Customer and product data is processed and displayed in real-time.

Client information

Bank al Etihad is a Jordanian bank that offers a bunch of services including mobile banking. It is one of the fast-growing banking entities in Jordan that strives to keep pace with the current global economy and technological advancements.

Team composition

5 members
Client name

Bank al Etihad
Expertise used

Data warehouse and ETL, Data science, BI and reporting
Duration

Ongoing
Services provided

Software architecture, Custom software development
Country

Jordan
Industry

Banking, Financial services

Business challenge

Earlier, our client had to manually gather analytics. They didn’t have historical data, which could be used to build algorithms for forecasting. The old front system didn’t store the data about accounts but yet it allowed for effective collaboration between the front office and bank’s clients. However, it was not optimized for efficient work. We had to migrate from a Siebel CRM system to Appian.

A new system, based on BPM principles, is more agile and user-friendly. Our objectives were to ensure the smooth flow of business data to a new system, create analytics, reporting, and other modules important for customer’s business processes.

Technical challenges

There was a strong need to develop and implement the data marts that will keep historical and real-time information about the client in the data warehouse, develop and implement an interface for aggregating the client’s data about transactions and operations.

We have to incorporate a few systems together for structuring the information during the operational workflow of the bank. All the systems had to work 24×7 taking into account that the online systems were located in different time zones.

Solution delivered

We have developed and implemented ETL processes for the transformation and preparation of data marts for the customer data. The final solution has a new interface for collecting historical and real-time data about the customers from different sources, its aggregation and further transfer to the front system of the bank.

Case study

Customer 360 system for bank

diceus.com

Customer 360 system for bank

Improved customer satisfaction and loyalty
25%

Conversion rates grew from 2% to 25%
9%

SME short-term product sales rose from 0,9% to 9%
Increased recommendation rate

Project overview

Client information

Information

Team composition:

5 members
Client name:

Bank al Etihad
Expertise used:

Data warehouse and ETL, Data science, BI and reporting
Duration:

Ongoing
Services provided:

Software architecture, Custom software development
Country:

Jordan
Industry:

Banking, Financial services

Business challenge

Technical challenges

Solution delivered

Key features

Quick data access

Convenient and fast access to information about customers and their accounts by a wide range of bank employees from retail to back-office and risk managers.
Improved usability

Customers have a better experience with receiving real-time information about their interactions with the bank, accessing the information is much faster.
Customer segmentation

All the customers are divided into groups according to their operations, incomes, and spendings. There’s a history of operations for marketing analysis.
Single data mart

A single data mart is based on online-DWH and offline-DWH. We eliminated time delays for the data updates for global processing through Swift, VISA, and MC.

Value to our client

Increased customer satisfaction and loyalty

Due to real-time data monitoring and accurate segmentation, the bank was able to provide more personalized services and offerings, which significantly increased customer satisfaction and loyalty.
Conversion rates grew from 2% to 25%

Due to better customer service and improvements in banking products offering, the conversion rate grew up to 25%.
SME short-term products sales rose from 0,9% to 9%

By improving customer experience and providing people with individual product offerings, the bank managed to increase sales rate to 9%.

Tech stack used in project

Oracle Database
Oracle Apex
Oracle SQL Developer
Git
Jira
Microsoft Project

diceus.com

Software solutions bringing business values

4.9/5

46 reviews

Phil Reynolds CEO at BriteCore

"DICEUS team has consistently supported the BriteCore team for many years. Their engineers are well-educated and highly invested in the ongoing quality of the BriteCore platform with sustained relationships that extend over four years. We appreciate everything the DICEUS team brings to the table as a development partner."

Soren Hundeboll Founder at InsuBiz

"The DICEUS team is flexible in this collaboration, their expertise shines. I like that they are not afraid to suggest alternative designs. If DICEUS team thinks that my way of crafting a user interface is not ideal, they will confront me with an alternative. They don’t simply take what I give them and run with it if there is a better way."

Soren Hundeboll Founder at RiskVille

"Existing clients were introduced to the cloud software and are eager to adopt it. Although accustomed to full stack development, the team is flexible in this work, because they managed to develop a certain part of the stack. DICEUS could recommend me alternatives to solve the issues."

Richard Haynes CEO at eTool

"The project ran smoothly. DICEUS delivered good work and increased resources in an effort to maintain deadlines. The project itself was adding functionality to an existing web app and DICEUS had to quickly become familiar with a very large code base to deliver the work which is commendable. We will consider them for future projects."

David Abbott CEO at Take Note

"We were relieved when we started the work with DICEUS, the competence level promised, was evident with a real commitment to quality. They gained a quick understanding of our business which meant they were highly productive very quickly. The price was also competitive, reducing the costs of working with our previous partner in India and probably halving the price we would pay for less qualified developers in the UK."

Robert Koval Managing Director at TeamBase DMCC

"The collaboration has increased by as much as 25% each year, thanks to DICEUS’ technical capabilities and quick feedback adoption. The team’s professionalism, cost-effective rates, and consistent delivery continue to support both the engagement and product end-users."

Andrew Kagan Project Coordinator at AMFS

"DICEUS demonstrated a very high degree of expertise in the type of programming and the product environment that they’re working in, which is exactly what I was hoping to find. I would say their core competency was having a very strong depth of programming expertise and knowledge within this particular market, and also within the platform that they were working on."

Customer 360 system for bank

Project overview

Client information

Business challenge

Technical challenges

Solution delivered

Key features

Quick data access

Improved usability

Customer segmentation

Single data mart

Value to our client

Increased customer satisfaction and loyalty

Conversion rates grew from 2% to 25%

SME short-term products sales rose from 0,9% to 9%

Our tech stack