eCommerce project for Total Image Group
Project overview
eCommerce is a continually shifting, fiercely competitive market that requires a consistent business approach and sturdy web software from any company or entrepreneur. Both global purpose and narrow-profile stores should sustain an active demand, as people worldwide are eagerly shopping online for most various products and services day in day out. That’s why for an established provider of uniforms, we needed to build a stable, smoothly performing, and user-inviting eCommerce solution.
Client information
Total Image Group (TIG) is an Australian retail provider of work clothes and uniforms that puts a heavy emphasis on sustainable fashion. The company’s main goal is to distribute authentic, high-quality professional wear created using eco-friendly technologies and approaches. TIG is partners with lots of substantial corporate names, like Ford, Miele, Pandora, and others.
Business challenge
People are used to shopping online, and they are used to doing it with utter comfort and hassle-free. The main common requirement is smooth, seamless website interaction and personalization. Having a dedicated, high-performing digital store online is a great business decision for the Total Image Group that should allow them to reach a wider audience of active customers that don’t wish to bother going out to the physical store to risk catching Corona while picking a uniform they need.
Technical challenges
Ultimately, we needed to build a niche-focused eCommerce store for selling uniforms to a wide range of clients (mostly specialists and professionals in various industries). We were looking at a full-on commercial online portal where users can find, choose, and conveniently order an item in a personalized manner. It means that every user gets a personal account to create, individual history of browsing and purchases that helps generate proper recommendations and custom order configurations.
Solution delivered
An eCommerce store for the Total Image Group for selling uniforms is a convenient, accessible, to the point online store with everything a user needs and nothing in excess. There is a homepage that displays the latest offers, the most popular positions, and special offers; a pop-up offering to immediately register an account for more convenience; a separate catalog of products with categories and filters; a detailed shopping cart with multiple shipping and payment methods.
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Key features
Custom platform
The new website is a completely customized solution focused on the particular needs and processes of providers and customers.
Integrated thinker
In the core of the eCommerce lies a custom software system with a wide commercial and user interaction functionality.
History and reporting
Real-time tracking of orders and product updates, as well as order history, allows for valuable reports and statistics.
Role distribution
Company employees and customers get separate interfaces with the respective sets of functionality and monitoring features.
Value to our client
Our tech stack
.NET
Angular
