In 2000, Palmers started the process of digital transformation. It covered all the main parts of the company: e-commerce and the website, POS, ETL, ERP, CRM, and so on. Tech infrastructure acted as the basis, helping all these things work correctly. Still, by mid-2000s, the existing hardware and software solutions became outdated and inefficient.
By that moment, Palmers wasn’t generating profits. The new management team that included Marc Wieser (former CEO of Benetton and Nike) wanted to change things. Palmers hired our team for a detailed audit. Apart from system-specific projects, we ran an in-depth analysis of the whole infrastructure, including servers and licenses.