Restaurant rewards platform and apps
Project overview
Our client contacted us to improve their solution for coffee manufacturers and distributors. It’s a digital tool for the customer rewards program, such as free coffee or discounts. It also includes online shop functionality, remote orders, and coffee delivery. The platform consists of a mobile app for clients, an app for sellers, an administrative system, and a database.
Business challenge
Customer rewards programs are familiar to many businesses, especially restaurants. The most straightforward example is “order ten, get one for free”. Numbers may change, but the idea is trendy as customers can get free stuff while businesses maintain stable order flow. However, physical tracking via cards or stickers is outdated now.
Our client devised a plan to digitize these programs and invested in this project. Our team started working on the solution. Initially, we helped with design only but then expanded our services to meet new business needs: from rewards management to online shopping, orders, and delivery.
Technical challenges
The entire cooperation included several stages. The client had some experience in software development, but the project was too complex and broad, so we joined forces. We started with the design and digitization of client-seller interaction and moved to the advanced end-to-end retail system. Developers used .NET and Microsoft Azure for back-end parts, as well as Xamarin for cross-platform mobile applications for iOS and Android.
Solution delivered
The core of the solution is the digital rewards management system with four apps and an administrative system. This base allows clients to get free coffee after several orders, through app scanning. Customers also can collect bonus points based on their spending and then purchase goods in the online shop. Finally, the solution offers automated discounts, remote ordering in the chosen restaurants, and coffee delivery.
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Key features
Rewards management process
A user can show a unique code in his/her app, and a seller can scan it. Information is stored in the personal profiles of all customers. Coffee shops can track rewards, add bonus points, and give free coffee.
Bonus points
Apart from getting goods for orders, customers can earn points for spending money. The more you spend, the more you get. For this virtual currency, customers can purchase coffee and other things in the shop.
Discount groups
As long as the solution relies on mobile phone numbers, it has a unique feature. It’s possible to set automated discounts for any number in the system, for instance, 25% for everybody from the neighbor office.
Online shop
Using the client app, customers can choose between different affiliate shops and then purchase the desired products. This module also supports delivery and coffee-to-go in advance.
Payment system integration
For any order, it’s possible to pay using the same app. It works with direct card payments. As well, it has an in-built wallet that users can top up and pay with it. Deposits to other wallets are supported, too.
Administrative functionality
The back-office part of the entire system supports comprehensive reporting and management. This version is web-based, it’s available for the eligible client employees only.
Value to our client
Our tech stack
C#
.NET Core
Android
iOS
Microsoft Azure Cloud
SQL
Xamarin
Vue.js
