Subscription Management and Enterprise Functionality in Existing Web Apps

  • 80%

    80% reduction in manual effort

  • Billions

    Billions of visits per year can be handled

  • decor icon

    Sitecore used as the most effective tool


eTool is a software solution for life-cycle assessment in construction. It’s based on the SaaS model and works for thousands of clients around the globe. Still, in 2017, the team had manual subscription management and insufficient enterprise functionality. We had to automate processes using the Sitecore Experience Platform and Experience Database.


Bank al Etihad is a Jordanian bank that offers a wide range of financial services, including online payments and mobile banking. It is one of the fast-growing banking entities in Jordan that strives to keep pace with the current global economy and technological advancements.

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The client faced a high load related to numerous new subscribers and existing users. There was a pressing need to work with data effectively. eTool wanted to automate its subscription processes to optimize management, improve employee and user experience. In addition, the client decided to boost enterprise features, adding dashboards, profiles, workflows, and billing/payment options.


The existing solution for SaaS subscription management was based on CheddarGetter with manual processing. We had to connect the software to CheddarGetter API, automate the process, add new views for management, integrate enterprise and payment solutions. The software was on ASP.NET with a MySQL database. We agreed to use the Sitecore system to add a reliable and robust database with data analysis and registry of contacts.


As a result, we upgraded the existing eTool web application. The final solution supports automated subscriptions through CheddarGetter API, new sections for different steps of the customer journey, billing views, and administration workflows. In total, our engineer added 33 enterprise modules and views plus 3 production releases. The Sitecore Experience Database ensures end-to-end integration support with the web system.

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Key features

key features image
  • Enterprise management modules

    For the company side, we added user tools for management, profile views, dashboards, project ownerships, leads.

  • Integrated payments

    Particularly, the enterprise stack included billing features such as billing method views, web app payments.

  • Updated profile and app views

    For the application itself, we optimized all sections of personal accounts like plan selection, subscription, management, and settings.

  • CheddarGetter API integration

    We connected new features with the existing solution to maintain the stability of business processes.


  • Billions of visits per year

    that the new system can handle without issues.

  • Full technical support

    for the eTool team.

  • Manual effort reduced by 80%

    thanks to subscription management automation.

  • Sitecore suggested as a cost-effective tool

    that meets the client’s needs.

Our Tech Stack

  • Sitecore icon Sitecore
  • MySQL icon MySQL


client photo

The project ran smoothly. Diceus delivered good work and increased resources in an effort to maintain deadlines. The project itself was adding functionality to an existing web app and Diceus had to quickly become familiar with a very large code base to deliver the work which is commendable. We will consider them for future projects.

Richard Haynes, eTool CEO

Trusted partner who delivers on scope, on time and on budget

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