CRM solutions are able to increase sales by up to 29%, sales productivity – up to 34%, and sales forecast accuracy – 42%. Nutshell statistics are truly impressive. However, there are still sales reps who don’t even know what a CRM is and how it can surpass their achievements. Below are five reasons why this software is worth implementing as early as possible.
5 Reasons Why CRM Is So Important for Your Company
Reason1 – Store customer data in one place
Have you ever faced any difficulties opening an excel file or Google doc file? Customer support can waste time and resources putting pieces of data together. Thus, the major goal of CRM is to gather all the scattered data in one place to increase its availability and usage among the units of sales and customer support.
Today, many companies understand the importance of having in place a unified control of customer data. Using CRM software, sales managers won’t waste their time for multiple programs to process data. They’ll get the advantage of having in one place all the stuff required to effectively work with clients.
CRM users are able to faster collect, update, and share data. Besides, well-structured data will lead to a better understanding of the situation on the ground. It’s important to regularly enter data in your system. The more data you have, the more productively you work. Once entered into the platform, the data will be stored there and will be available at any time you need it.
Reason 2 – Improve planning and workflow
Your work will be ineffective without planning. Today, there are many tools for planning and time management. However, if you deal with a large scope of customer data daily, you’ll feel comfortable having these tools always at your fingertips. In your case, a CRM planning feature is a good solution allowing to plan phone calls, sending emails, meetings with customers.
CRM planning tools also allow managers to make records about their contacts with clients. They record every interaction with a customer in one place. If you use the system systematically, you won’t need to remember when you need to make the next call. You’ll no longer have to perform inappropriate and redundant actions. Furthermore, custom CRM systems can provide exclusive sales workflow developed especially to meet your business needs.
Reason 3 – Produce detailed reports
Ups and downs are not the only indicators which display how successful your organization is. Experienced managers know how to use different metrics to evaluate sales success. They need to make accurate reports and analyze large amounts of data. CRM reporting tools are used to facilitate the work of humans. Modern systems can help in answering the following questions:
- What ways to engage consumers are the most effective?
- How long does it take to make a deal?
- What product were sold according to the plan?
Custom CRM dashboards can be easily customized to produce more reports if needed. When having all data in one place, you’ll be able to monitor KPI, analyze trends, and plan sales. Your reports will be unified and accurate. That will lead to a higher conversion rate and more accurate forecasting.
Reason 4 – Organize sales
Do more with less using a CRM solution. It allows executives monitoring the work progress of their employees. You’ll know how many customers you have, how many products were sold, and what is planned for the next month. Based on the information you have, you can determine which managers are less productive and prepare some recommendations for them to improve their efficiency.
Sales feature can help you with scalability. Once your company starts growing, you get more customers. As a result, you get a large scope of data that needs to be properly processed and analyzed. With custom development, you’ll grow seamlessly. Enterprise-grade products designed from scratch match with business requirements better than off-the-shelf solutions. Thus, custom CRM software for large companies will help you organize business in the most efficient way possible.
Reason 5 – Improve customer retention
Nowadays, customer expectations grow at a high speed. Most of the people want customer support reps to respond to their requests and inquiries immediately. Cloud CRM system is a good solution allowing managers to answer customer’s questions at any time and place. Data stored in the cloud is available around-the-clock from any place connected to the Internet.
CRM database helps managers better understand their customers and identify the best strategies to work with them. High-quality support increases customer retention. Investing in enterprise systems, it’s most likely that companies are expecting to improve customer retention and satisfaction.
Different CRM features allow managing relations, sharing data, and improving sales processes. Customer data processing becomes more time- and cost-effective. Do you want to increase productivity? A custom CRM app is your choice.
Types of CRM Software for Large Companies
According to user goals, systems can be divided into collaborative, analytic, and operational. According to where software is hosted, it can be cloud-based or on-premise. Let’s quickly look at each of three types.
Collaborative apps help build a relationship with clients and get customer data. Such information allows adjusting products, prices, and service delivery process. For example, call center staff makes calls to ask customers about the quality of the services they received.
Analytic apps are focused on producing accurate reports and tracking particular patterns in sales processes. What sales funnels are more effective? When are clients more likely to buy your products? Analytical tools will definitely help you answer these questions. They are able to segment the customer base, monitor buyer’s behavior, predict sales, etc.
Operational apps simplify the manager’s work with clients. They can record calls, register emails, orders, etc. Traditionally, these tools automate document flow, notify of scheduled meeting or calls, assign tasks, and store different types of data.
If you want to maximize the benefit, you can combine all these functionalities in a custom solution. Usually, CRM software for large companies has all the above-mentioned tools in one system.
What’s Your Option: On-premise or Cloud CRM?
The success of SaaS solutions is not so surprising. Cloud products offer high flexibility and scalability. You can easily access data from the cloud at any time. Thus, workers are capable of responding on a 24-hour basis to customer requests and inquiries. On-site products limit workers’ access to the workplace where servers stand. Below are the key benefits of building a cloud system instead of the on-premise one.
Five Benefits of Cloud CRM
Each system may have both advantages and disadvantages. Let’s focus on the brilliant benefits you can get with a cloud-based platform.
Benefit 1 – Easy Launch
Modern SaaS products are easily launched. All you need to access a cloud application is an Internet connection. Besides, custom systems usually have user-friendly and intuitive interfaces. As a result, you and your coworkers can skip a long training procedure and start using the system asap.
Benefit 2 – 24/7 Access
The most precious advantage of cloud systems is their availability 24/7. You can easily find the necessary information or answer an urgent request. Custom systems are usually developed to run on multiple devices. So, you can interact with customers directly on your mobile phone.
Benefit 3 – Simple Use
Cloud solutions, especially those that are custom-designed, are easy to use. Usually, they have an intuitive design and don’t require long training. With custom development, you’ll also be able to implement the functionalities that your business needs most of all, simplify and automate various processes, or build advanced features.
Benefit 4 – Affordable Costs
Cloud solutions are quite affordable. You’ll have to pay a subscription fee for an off-the-shelf product. Custom solutions cost higher, however, they are fully customizable and designed in accordance with the company’s needs.
Benefit 5 – High Security
Companies offering web-based solutions take care of sensitive data. They use up-to-date backup services and have coherent recovery procedures in case of breaches. Usually, CRM providers guarantee a high level of security. In the case of custom solutions, you can protect your system by two-factor authentification, for example.
Cloud-Based CRM Example
What Companies Use CRM software?
Nowadays, you’ll hardly find a company with no customer interaction software. From small retail stores to big brands, companies invest in tools for achieving sustainable development in marketing and sales.
Below are three examples of CRM tool for large companies that can inspire you to build something special for your business.
The main goal of Apple’s system is to establish a trusted relationship between Apple and its clients. The company takes care of existing customers by providing them with an opportunity to meet tech specialists face-to-face if they have any difficulties.
Among the features of a CRM tool used by Apple, there are advertising, emails management, data storage, marketing, etc. The company’s focus is not on selling phones but on teaching people to use and love their products. Thus, Apple’s CRM system is configured in the way to help the business achieve its primary goal.
Amazon’s CRM is truly a part of their business model. Using Oracle’s CRM, Amazon sends lists of recommended purchases to its customers, promotions, and various incentives. It also has features for managing loyalty programs, individual pricing programs, feedback, etc.
Amazon provides client-centric services. Thus, Amazon’s CRM works according to the personalized approach to each of the company’s client.
To deliver better services, McDonald’s build an app targeted on a specific audience and is specific to every region where the company operates. It’s a kinda CRM tool to better understand customers’ preferences and expectations.
Understanding customers’ preferences, McDonald’s can send personalized offerings and incentives right to app’s users.
As you can see, these companies have something more than a tool for customer support. They integrated all their visions in one sophisticated system that is able to provide intelligent insights about their clients.
Simple CRM for Large Companies: Develop, Implement, Use
Simplify operations, decrease the number of stages, avoid redundant actions – you can reach all these goals with a simple CRM for large companies. There’s a tendency to automate and simplify the operations to get higher transparency, productivity, and flexibility. You can make your processes easier with bespoke solutions.
Here, in Diceus, we have experience in creating software tools according to your specific needs. We have accomplished over 150 projects. CRM software for large companies, small and middle-size businesses, and startups is one of our focuses. We have experts in various domains including fintech, insurtech, manufacturing, to name a few.
Let’s talk about the procedure. Usually, custom development life cycle consists of several stages. It looks like this:
- Collect all the requirements.
- Get a business analysis report.
- Get a detailed SRS paper.
- Approve SRS and sign an agreement.
- Design, develop, test.
- Get the MVP for testing and feedback.
- Develop add-ons.
- Implement and launch a product.
- Train users.
- Agree on maintenance.
What Is the Easiest CRM to Use?
The easiest software to use is the one which serves exclusively to your organization and domain. Dedicated developers combine their expertise in a certain industry and skills in a certain technology stack to deliver the best product. As a result, your system is built according to the best practices. You can significantly affect the custom development process, suggest changes, or proceed with scalability increase in case your business grows.
The easiest solution is the one that can meet end-user needs. Bespoke apps fully correspond to the needs of people who will use them. When preparing to custom design, all the potential users undergo some surveys to detect their problems, challenges, goals, and needs. Only in such a way, custom CRM developers can build the best-suited tool.
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If you need a user-friendly platform to control customer interaction, think of the 5 reasons we mentioned at the beginning of this article. Do you need a unified space to store data? Want to forecast your sales in the most accurate manner? Do you need to improve planning and sales? Make it possible with our experts. We can help you choose the best strategy.