Comprehensive Guide to Choose the Best Insurance CRM Software
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Comparison of 12 Best Insurance CRM Software Systems

by Mary Kolisnyk

Insurance CRM Software

Insurance market requires a new digitally optimized approach. Prices keep growing as the volume of inquiries grows, and customer expectations rise by the hour. To handle all problems, 35% of sales leaders prefer constant updates of CRM data. 70% of millennials working in B2B software would like to use review from CRM dashboard each day to work on sales. In 2016, income from the customer relationship management market reached US$33.7 billion. Gartner predicts that by 2020 up to 50% of all data analytics projects will connect to the customer experience.

CRM for insurance companies has gained new ways to tackle actual issues. For example, CRM in the cloud. The main benefit is that it allows users to cooperate together across various platforms without expensive in-house IT services. So, businesses may integrate their customer-service strategies.

Related article:

Cloud Mania: Undeniable Benefits of IAAS

 

Moreover, today’s CRM for insurance companies is strongly automated for the entire customer experience. And by refining it, companies that invest in CRM notice positive changes. The average ROI for enterprises that spend on CRM is $5.60 for every single dollar invested.

big data environments

However, before you may start making some changes, you need to understand possible features, must-have benefits of health insurance CRM. We’ve prepared for you detailed comparison of the best insurance CRM software systems. Feel free to share in comments your experience and questions.

Insurance Client Management Software

  1. Sage software

Features

  • This software helps to keep patients updated about any changes with automated notifications.
  • Mobile and social technologies deliver real-life information for the data-driven decisions.
  • This CRM has an embedded self-service platform which allows delivering solutions to the patients on time.
  • It allows eliminating paperwork, and decreasing wastages and excluding any loss of valuable data. Also, you may save standard policies on the dashboard to make each employee aware of the policy rules to successfully treat each client.

Disadvantages

  • Difficult to install.
  • Limited in a format without a wide variety of customization options.
  • This software is difficult to update and upgrading requires additional cost.
  • It doesn’t have timesaving automation.
  1. HubSpot CRM

This is sales-oriented free insurance CRM. This is a winner of the Expert’s Choice Award for 2017 and premier Google partner.

The main benefit is that sales team can start using a product without any interruption and changes in the current workflow. It is an ideal way to try free insurance CRM with all basic features.

Features

  • Users can easily assign and track the deals by using this insurance sales software.
  • Detailed dashboard for all employees to share their insights, suggestions, news, etc.
  • Current HubSpot sales users may also apply HubSpot CRM to boost sales.
  • Easy to integrate.
  • It is simple to align your CRM with marketing strategy.

Insurance selling systems reviews have few negative comments from the users.

Disadvantages

  • Lack of opportunity to involve timeline activities through the API.  
  • The absence of API integration with the Sales Pro instruments. For instance,  auto-send pattern, add a contact to Sequences, etc.
  • Insufficiency of automation.
  • Inability to hide some information from the specific users.
  1. Insurance Client Management Software Salesforce

Salesforce keeps the 6th position in the Fortune 500’s fastest growing companies.

Features

  • This insurance sales software will help you to properly organize the flow of information. It helps to capture more valuable data about your clients and save it, share with various departments.
  • Saving all information about past deals, preferences, and any information that will help to treat customers better. Each team member can access it anytime.
  • It frees up users from routine tasks with automation features.
  • Salesforce brings better productivity for multiple teams. Useful information will be more structured and available to funnel your clients down the pipeline to close the deal.
  • Analytical data will help to track the progress and reports will allow analyzing the situation correctly.

Disadvantages

  • Users may be overwhelmed by too much customization and complex tools.
  • It is a little bit challenging to go through different screens to provide transactions.
  • Sometimes, the application will not be accessible because of updating.

4. Bitrix24

This is free CRM for insurance agents for both iOS and Android apps.

Features

  • This is a helpful collaborative tool for 2-12 users.
  • In paid plans, you don’t need to pay for each user.
  • Virtual telephone calling feature.
  • The Bitrix24 offers task and work time reporting and visual structure.
  • Time planning tools involving a schedule of the meeting (with CalDAV and Outlook sync).
  • Document libraries with WebDAV maintenance.
  • Visual business process construction tools.

Disadvantages

Taking into account that this is free CRM for insurance agents, it has a few cons.

  • Difficult interface.
  • Users can’t get CRM separately from other tools.
  • No sync with a mobile app.
  • The paid version is too expensive for small organizations. Insurance CRM Software
  1. SugarCRM

This tool may be perceived as free insurance CRM as well because it has a free trial version.

Features

  • This is customizable software with more than hundred third-party apps for various functions from adding surveys to managing insurance client database.
  • It syncs with QuickBooks, Sage, Microsoft Office, Cisco, etc.
  • A lot of development resources for customizations and integrations.
  • Certifications for the users.

Disadvantages

  • Breaks in the workflow.
  • Low UI.
  • Long response time for the users.
  • It is challenging to create custom reports.
  1. SAP CRM

This health insurance CRM brings automation to boost sales. The main goal is to gather insights to refine performance.

Features

  • It helps to simplify business processes, improve customer engagement, and prepare accurate forecasting.
  • Real-time pipeline management that helps to target the right audience based on their data.
  • Digital shopping experience for your clients.
  • Cost-effective tool.

Insurance selling systems reviews involve few cons from the users.

Disadvantages

  • Complexity.
  • Lack of the deeper feature sets.
  • Poor page-to-page performance.
  • Low UI.

7. Highrise

Features

  • Easy-to-use and functional software.
  • An intuitive design and reliable.
  • The interactivity with customers websites like Linkedin.
  • Users may sync with their smartphones.

Disadvantages

  • Sometimes filters are complex to navigate.
  • It is challenging to follow email timeline.
  • This tool fits only the company with short sales cycle.

8.  Insightly

This is a cloud-based software that suits mid-sized and small and businesses.

Features

  • Easy software updates and server maintenance.
  • Users may handle their projects, assignments, and contacts through email, a web browser, and third-party apps.
  • Unique project management integration, so a sale may be quickly connected to a project or task.
  • Sales reports and opportunities.
  • Social CRM and mobility.
  • The software syncs with Google Drive, Gmail, Office 365, G Suite.

Disadvantages

  • Users can’t see the entire value of your open projects.
  • It can't create invoices or quotes.
  • Google calendar doesn’t two-way sync.
  • Record and storage limitations.
  1. Infusionsoft

This is a cloud-based CRM for insurance agents.

Features

  • Users may segment their contacts, analyze customer interactions, provide campaigns with personalized collaboration based on clicks, email opens, etc.
  • It helps to handle e-commerce, deliver purchase fulfillment, install online shopping carts, measure activity, send invites, receipts and invoices.
  • Analytics and reporting tools allow users decompose based on campaign performance, revenue, and sales projections to measure the ROI of the sales activities.
  • This software may be used remotely on the Android and iOS devices.
  • Integration with apps like SalesForce, Outlook and Gmail, QuickBooks.

Disadvantages

  • No A/B testing. Users may create 2 variations of landing page but this is challenging for small companies.
  • Users can’t provide PayPal payments. Also, this software has CustomerHub which requires membership payments. So, recurring subscriptions demand an extra cost.
  • Low-quality reporting and data are badly displayed. It is challenging to visualize things to sum up the results.
  • High cost.
  • Too ordinary email templates and their design.
  1. Microsoft Dynamics CRM

Microsoft Dynamics CRM fits small and mid-market companies as well.

Features

  • It brings better insights about growth opportunities, performance, and customer relationships.
  • The automation of sales, customer service to improve the way companies communicate with clients and boost results.
  • Intuitive UI and it’s easy to adapt it to your needs.
  • Connection with other Microsoft products.
  • Great built-in instruments like Relationship Assistant and LinkedIn Sales Navigator Application Platform refine performance.
  • Deployment options, flexible architecture, cost-effective pricing.
  • Microsoft’s support, reliability, and quality of the system.

Disadvantages

  • Paid upgrading process.
  • Lack of social CRM techniques to better attract the audience through social networks.
  • Yammer is poorly implemented with this CRM which may create risks to the shared information.
  • This software has no approval system and business process routing. For example, multiple person operations with approval processing didn’t cover enough.
  • It can’t cope with large clients. For instance, this tool is slow to notice the risks.
  1. Pipedrive

Pipedrive is a simple sales CRM for life insurance agents. It helps to manage business processes and gain a clear vision of your sales process and to pay attention to the most important issues.

Features

  • Easy-to-use and totally user-friendly software.
  • Your team may access this insurance commission software from various devices.
  • Easily integrates with Google apps to simplify direct sales and the management process.
  • Sales pipeline methodology with a few stages to track the progress and prioritize the process. Also, you may view the results of each employee.
  • It helps you to choose the most needed activities and to concentrate on the issues that have to be improved.
  • Users may close deals simpler with the app’s Timeline View.
  • Good security.
  • This CRM for life insurance agents is available in 13 languages.
  • A robust API for the great integration.
  • It is easy to import your content and data to this software and to export from Pipedrive to other websites.

Disadvantages

  • The software does not integrate with Outlook Calendar.
  • It doesn’t allow to store deals, contacts.
  • Bad email integration and not a good platform for the management of insurance client database.
  1. Zoho

This is an award-winning insurance brokerage CRM to engage potential clients and meet their needs. It involves sales and contact management and delivers overall control over these processes.

Features

  • The main screen involves 10 components, and the user may customize the dashboard to align with specific business needs.
  • Fits all types of companies: from small to the big one.
  • Automation of daily activities.
  • Real-time quick updates.
  • Users may broaden the functionality of this software by sync it with common apps involving Mailchimp, Microsoft Outlook, QuickBooks, and Google Apps.
  • Simple to use, cloud-based, and affordable.
  • Cost-effective.
  • A flexible tool with great reporting.

Disadvantages

  • Limitations on how dashboard sections may be displayed.
  • Few bugs that prevent things run smoothly.
  • Paid customer service.
  • Lack of additional features, the only basic set of functionality.

So, pay attention to the collaborative tools, flexibility and price issues. Some companies need specific opportunities to share customers’ data with their peers. Some organizations want only basic features and easy-to-use software. Take your time to look through our descriptions to evaluate all pros and cons.

important business benefits of cloud CRM

Why Insurance Agents Need CRM Software

Nowadays, many successful companies exist under a client-oriented business model, where they focus on customer’s preferences. Old-fashioned approach of focusing on products over people eliminate possibilities for the company to grow. Insurance agencies that have used insurance client management software see positive changes in their workflow. For example, they’ve improved customer support, get more deals and found new ways to engage their target audience. Plus, as clients require more personalized treatment, agents will stuck to cope with customers’ needs without a CRM system. CRM for insurance agents frees up the employees and helps to focus on the main goals.

Moreover, when your team and customers are using the same software, they’re on the same page. Taking a customer’s policy data and putting it into one platform allow to simplify the processes and deliver greater results.

Let’s sum up. Each company may choose its own best CRM for insurance agents based on the business needs, goals and specifications. Feel free to explore our comparison of the most popular software systems and select the best one that fits your organization. Keep in mind that all of them have disadvantages and you need to prioritize issues that are the most important for you.  If taking into account CRM’s benefits, most programs allow automating, bringing cloud-based solutions for new deals.

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